Marketing management

Marketing management is a bussiness discipline which is focused on the practical application of marketing techniques on the management of a firm's marketing resourches and activities.Marketing managers are often responsible for influencing the level timing, and composition of customer demand accepted definition of the term. In part,this is because the role of a marketing manager can vary significantly based on a bussiness size,corporate culture,and industry context. For example, In a large consumer products company the marketing manager may act as the overall general manager of his or her assigned product